Luke Christensen

Product Manager & Strategy Consultant

Strategic management student at the BYU Marriott School of Business focused on driving measurable impact. I build software and digital products that solve complex problems across SaaS, startups, and music/media

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Experience

A track record of driving strategic growth and product excellence

Feb 2024 - Present

Product and Strategy Manager

BYU Music Group (Provo, UT)

BYU's record label and media studio for internationally recognized, globally touring artists

Generated 25% growth in total song streams by analyzing industry leaders' playlisting and release strategies and testing which playlists to target, driving a 70% increase in playlist submissions
Increased annual project throughput by 20% by conducting user interviews to identify production pain points and bottlenecks, then launching an internal scheduler and 50K+ media library that cut asset retrieval time by 50% and standardized workflows across 60+ video and album releases
Shaped AI product and partnership strategy by analyzing AI trends and risks in the music industry and presenting recommendations to Shadow Mountain Records, leading to a deeper partnership with BYU Music Group

Jan 2026 - Apr 2026

Product Manager and Data Intern

Zark Parking Solutions (Provo, UT)

SaaS platform helping multifamily communities manage, reserve, and monetize parking

Cut PRD drafting time by 40% by implementing an AI-assisted template in Claude for first-draft PRDs and user stories, now used for all new PRDs and contributing to a 15% faster sprint completion rate
Synthesized competitive analysis and market research of 4 major competitors and 100+ customer reviews into a ranked list of 15+ UX recommendations, guiding product roadmap shifts to higher-impact work

Apr 2025 - Aug 2025

Product Manager Intern

MOTYV8 (Provo, UT)

Early-stage startup providing mental strengthening tools to help athletes build high-performance habits

Drove adoption of 6 new sports teams and 160+ student-athletes by leading product discovery and user research with users, non-users, and target personas to improve the core training session flow and launch a new daily journal experience
Boosted user task completion by 10% and cut clicks to core content by 60% by partnering with design and engineering teams to ship 5+ new or improved app features in Figma

Jan 2025 - Apr 2025

Business Analyst Intern

Councyl Capital (Provo, UT)

Private equity firm investing across stages and asset classes, providing differentiated deal flow and active strategic support

Built real-time performance dashboards for a Wells Fargo client by designing a new KPI framework for a trucking investment, co-presented with a cross-functional team to senior executives